The free Pandora app for iPhone saves the day on a road trip with my teenage son.

My 19 year old son and I were on a road trip from Orange County, California to Denver, Colorado. It was a 16 hour drive, split up into 2 days.

At nearly the midpoint in Flagstaff, Arizona, at the beginning of our second day it became apparent that there was a lot of tension through the first half of the trip since we couldn't agree on what music to listen to. Both of us wanted to figure something out to fix this.

Typically I listen to Christian Praise and Worship, or sometimes the news, or even classical. But when I'm on a road trip I want something totally out of the ordinary: I might scan to a radio station that plays 70's or 80's music that often times brings back memories from an old song from my youth or other years.

Or I might scan to a country station when on a road trip since I don't normally listen to country even though I like it, and there are a ton of country stations to be found when driving through the West. I might listen to a Christian station for a bit, but am ready to move to something else quickly since generally it doesn't suit my road trip mood. For me, loosing connection to a station and having to scan to something else is half the fun since you don't know what you're going to get.

I especially like to hear the radio stations that are local to the areas that I'm driving through, with their quirky commercials and sometimes funky DJ's. And the main point is that this is totally out of character of what I would listen to at home on my iPod, my CD collection, the radio, or Pandora (more about Pandora in a minute).

My son likes Christian Praise and Worship some too, but what he listens to the most is techno; something I can't stand because of the driving beat that gives me a headache within 2 minutes, and the repetitiveness, repetitiveness, repetitiveness.

So we basically argued every time he would put one of his techno CD's in, or when I would scan to a new radio station.

Suddenly he asked for my iPhone, which he does sometimes in order to play games that I have downloaded. He then realized I had downloaded the Pandora app onto my iPhone. I introduced him to Pandora a couple of months ago. He and I now each have our own play lists created within Pandora on our PC's and iMac at home.

We were both surprised to find that I had a strong 3G connection while driving in remote areas of the West...

He launched Pandora on my iPhone. We were both surprised to find that I had a strong 3G connection while driving in remote areas of the West, and that he was able to bring up my playlist since we had a 3G connection and Pandora remembered my login. He wasn't interested in my playlist, so he quickly created a new playlist by typing in a song name or two from his techno stuff. He was able to listen to music on my iPhone using the earphones that came with the iPhone while the iPhone remained fully charged using $30 a car charger that I keep in the car. And I was able to listen to the radio at the same time.


So for the rest of our trip we both listened to our own music while we drove through the rest of Arizona, New Mexico, and Colorado. To our surprise we had a good connection on the iPhone with Pandora the entire way. We were both much happier since now I could listen to my music on the radio and he could listen to his on the iPhone.

Yet another reason why I won't travel without my handy iPhone.

My only complaint about Pandora is that it does seem to repeat the same songs quite a bit. This may have something to do with the way I am using it. Maybe I haven't set it up properly. I often have to select the option that says "Don't play this song for another month.". I think the algorithm Pandora uses needs more interaction from me to tell it what I like or don't like, so I get repeat songs until it receives my input. This is my best guess anyway, but I still really like Pandora. I find myself using my iPod a lot less at home since Pandora is always right at my fingertips at the computer.

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Jeff Kemp, MileHighTechGuy (Golden, CO), www.jeff-kemp.com.

For more info: 

Jeff Kemp's website:  http://www.jeff-kemp.com

Email Jeff, MileHighTechGuy: jeff@milehightechguy.com

How to create a Facebook Group and a Twitter account to promote your business or social group.

This article is a quick 'How To Guide' for setting up a Facebook Group and a Twitter account for low cost marketing on a budget.

In this recession based economy it's very important to capitalize on some of the free marketing tools available for business and social groups. Not only are Facebook and Twitter free, they are also some of the most cost effective means to reach out to your audience while consuming very little or your precious marketing budget or other resources (although time can get consumed at a rapid clip if you get too immersed within social marketing, so use good judgement).

To create a Facebook Group:

1. Go to the Search box on Facebook.com (upper right hand corner).


2. Type in the word 'groups' (or simply click on the image provided here or this link: Facebook Groups page).


3. Click on the 'Groups' option in the drop down box (from the Search box on the main page this takes you to the Facebook Groups page).

Groups page on Facebook where you can create a new group.

1. Click on 'Create New Group' (the new group button is located just below and to the right of the Search box).


2. The rest is simply a matter of populating your group with a name, logo/image, description, etc.


3. Set up the moderation rules for your group (determines whether others can join without an invitation, and whether it is a public or private group).


4. Then you can invite members to join your group by sending them invitations from within Facebook. It's helpful to use the tools that Facebook provides to search your online email accounts (Yahoo Mail, Gmail, etc.) for other Facebook users that you know (they don't have to be current users of Facebook, but it helps since you are more likely to get them to accept your invitation).


5. To keep the attention of your members (and to gain new members) you should post lots of content like news articles, discussions, and photos as much as possible.


6. Be sure to put links to your new Facebook Group on your main website.


7. There is a handy free iPhone Facebook application available on the iTunes App Store that lets you view and update your Facebook info from your iPhone. (See how I used the iPhone Facebook app during a power outage to keep in touch with my friends on Facebook and LinkedIn).

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To create a Twitter account:

1. Go to www.twitter.com.


2. Click on 'Join'.


3. Enter your username, password, email address, etc. (be careful to pick a useful username since this will be your Twitter identity, such as: http://twitter.com/milehighmarketing)


4. Invite others to 'follow you' on Twitter by sending them an invite from within Twitter. Just like Facebook, it's helpful to use the tools that Twitter provides to search your online email accounts (Yahoo Mail, Gmail, etc.) for other Twitter users that you know (they don't have to be current users of Twitter, but it helps since you are more likely to get them to accept your invitation).


5. 


6. Add a logo or other image such as a photo of yourself; this is done from the profile page. Twitter will size the image automatically, but you may want to edit your image outside of Twitter first so that you can get a good arrangement for the square aspect ratio postage stamp-like size allowed).


7. Start 'tweeting' by sending out status updates and other useful tidbits of information like your current goings on at your company or social group. Keep in mind that 'Tweets' are like SMS text messages in that they are limited to 160 characters, so use your letter count wisely.


8. Select other people you want to 'follow' on Twitter. This makes you more likely to gain 'followers' for yourself as Tweeters reciprocate (often a kind of a 'tit-for-tat' experience). You can also add famous people you want to follow like John McCain and Barack Obama or other famous people (there are several others suggested for you, plus you can search for more). I'm following John McCain, and he is also following me! (Well, someone from his camp is, anyway.)


9. There are handy free iPhone applications available on the iTunes App Store such as TwitterFon that let you send and receive Tweets from your iPhone.


10. Happy Tweeting!

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Jeff Kemp (Golden, CO), www.jeff-kemp.com.

For more info:

Jeff Kemp's website: http://www.jeff-kemp.com

Email Jeff: jeff@milehightechguy.com

Having an iPhone comes in handy during a blackout.

We live at 7500ft elevation in the foothills of the Rockies in Genesee, a community within Golden, Colorado. On Friday April 17th at 10:30pm our power went out due to the recent 3ft of heavy wet snow we had received over a period of a couple of days.

 

The power remained out for over 27 hours, which meant that all through Saturday until 1am Saturday morning we had no lights, no heat (except for our gas fireplaces), no stove (ours is electric), no refrigeration, no TV, and no land line phone. I'm sure though that the folks at Xcel Energy did their best to get everyone's power back on as quickly as possible.

Amazingly my iPhone not only had a good 3G connection so I could use it for phone calls to alert my family about the power outage, but I was also able to keep up with my email, Facebook, and LinkedIn updates throughout the weekend without skipping a beat.

With my iPhone, even though we had no power and we're buried in 3ft of snow, I was able to keep connected to the world.

An added bonus is that the iPhone gives off a good amount of light,

so I sometimes use it to get around the house instead of a flashlight since it is always at my side in it's handy holster.  In extreme cases when I really need more light I use a free iPhone application that I downloaded from iTunes some months ago aptly called 'Flashlight' that is a very simple full screen of just white that gives off an optimum amount of light, more than say, if you were looking at your email for instance. 'Flashlight' is really handy for giving you the light you need for getting your key into the door at night, or for helping you find something you dropped in the parking lot in the dark.

I didn't worry too much about running down the battery of my iPhone even though our power was out since I knew that if the battery ran too low that I could plug it into my car charger for a bit and it would be good as new. I happen to have a cigarette lighter type plug in my Nissan Xterra that works without requiring to turn on the car's engine.

Another nice feature native to the iPhone is the alarm clock. That comes in handy too when the power is out.

Okay, now that my iPhone and I can't be separated during even a blackout, I'm ready to make one of stupid those commercials where the person says: "I'm an iPhone". Oh, right, that's Microsoft's stupid commercial where they say: "I'm a PC". But you get the gist. Me and my iPhone are becoming 'one'. It's getting kind of scary.

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Jeff Kemp (Golden, CO), www.jeff-kemp.com.

For more info: 

Jeff Kemp's website:  http://www.jeff-kemp.com

Email Jeff: jeff@milehightechguy.com